Straws, utensils, and low-pressure tasting

Eat & Drink

Make eating and drinking a little easier to do independently.

Routine concepts

Make eating and drinking a little easier to do independently.

These concepts focus on the parent side of meals first: fewer messes, less standoff energy, and practical tools kids still want to use.

More lids, fewer messes

A flexible cover that turns everyday drinks into straw drinks with more lid coverage.

Parent problem: Kids want straw drinks. Parents want fewer open-cup messes.
What it does: Stretches over common cups and containers with a snug straw opening.
Kid appeal: They still get the straw-drink feeling they already like.
Where it helps: Breakfast tables, smoothies, restaurant cups, strollers, and back-seat drinks.
Still working out: Cup-fit range, cleaning, straw grip, and whether families want more than one size.

Try foods with your buddy

Removable character buddies for regular toddler forks and spoons.

Parent problem: The utensil is right there, and somehow still not happening.
What it does: Slips onto a compatible toddler utensil handle while the fork or spoon keeps working normally.
Kid appeal: A tiny dinner buddy gives them a reason to pick it up.
Where it helps: Everyday meals and new-food moments when the utensil is there but keeps getting ignored.
Still working out: Which toddler utensil handles should fit, how easy it needs to be to clean, and which characters kids return to.

Try foods to unlock a surprise

A low-pressure plate concept for familiar foods plus tiny try-it bites.

Parent problem: New foods can turn dinner into a negotiation nobody enjoys.
What it does: Creates simple, separated spaces for favorite foods and small food explorations.
Kid appeal: The plate makes tasting feel more like a small choice than a big performance.
Where it helps: Meals where parents want to serve familiar foods alongside one or two low-pressure bites.
Still working out: Plate size, zone layout, cleaning, storage, and how the surprise cue should work.

Product interest